Kyle Schruder RGD

Kyle Schruder RGD

I lead design at Creative Currency, leveraging my background in editorial design and branding to lead projects that help organizations tell their stories more effectively, present information more clearly, and engage audiences more deeply.

I also serve on the RGD Board of Directors, and volunteer for committees, mentoring, portfolio reviews and more.

Toronto, ON

Member since March 24, 2017

Associate Creative Director @ Creative Currency

Skills

• Branding
• Editorial
• Strategy
• Art Direction
• Corporate Communications
• Creative Direction
• Print
• Service Design

• Work
• Contributions

NYFHT Logo

NYFHT Logo

North York Family Health Team (NYFHT) was at a pivotal point: the Enterprise Health team was collaborating with NYFHT on a new three-year plan, and the organization needed a refreshed logo and brand to reflect this growth.

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CMPA Prime Time event

CMPA Prime Time event

CMPA came to Creative Currency for help branding their annual Prime Time conference, Canada’s pre-eminent industry event for leaders in media production, broadcasting, television, feature film, and media policy.

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OPSBA rebrand

OPSBA rebrand

OPSBA engaged Creative Currency to support the organization through a complete visual identity refresh. Creative Currency was tasked with reimagining the OPSBA logo, visual identity, templated communication materials, and website design to be more inclusive, innovative, collaborative, and people-focused.

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My favourite RGD memory is..

“Working with the Membership Committee to build and launch the first RGD Branding Awards program”

Fast Forward report - MTA New York City Transit

Fast Forward report - MTA New York City Transit

Bridgeable was tasked by Andy Byford and MTA New York City Transit with co-creating a plan to turn around their beleaguered transit system. While the team co-created with stakeholders across New York City Transit, my role was to art direct the final narrative report that made the call for investment in this ambitious plan.

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Coactuate rebrand

Coactuate rebrand

When I started as Design Director at Coactuate, we discussed that the consultancy was approaching its fifth anniversary — and its branding didn’t fit what our company was or aspired to be. So I led our leadership team through an exploration that defined our story and our brand’s visual expression.

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I'm an RGD Member because...

“I need a design community outside of work!”

The best part about the RGD is...

“Meeting designers from all sorts of backgrounds, fields, and walks of life. It really helps draw you out of your bubble.”