Creative Currency is selected to do branding for the 2025 Creative Earners Survey

The 2024/25 Creative Earners national salary survey opens November 6, 2024, with a completion deadline of February 28, 2025.

"We are very excited by the opportunity to create for an audience we don’t usually get to focus on: other designers! We love creating brands for anyone — we’ve done work in healthcare, education, retail and beyond — but doing something intended for an audience of creatives is a unique challenge. This project let us push our thinking and try things that appeal specifically to designers. The biggest challenge we face is creating a brand for an audience that is extremely well-informed. Most people don't spend their free time examining brands from all over the world, but designers are always exploring every aspect of our industry. It's both challenging and enjoyable to push ourselves to develop something that is truly unique." - Kyle Schruder RGD, Associate Creative Director, Creative Currency

The team at Creative Currency started their process by analyzing past Creative Earners surveys to understand the evolution of the brand and the unique challenges it aims to address. By getting insights from over a decade’s worth of work by other agencies, they identified recurring themes and emerging trends. They also considered the diverse perspectives within the creative industry, ranging from Creative Directors to Junior Designers, and from UI/UX specialists to Account Managers, to ensure their concept resonated with everyone in the industry. Through this approach, they have crafted a brand that is inclusive and representative of the entire creative community, beyond just graphic designers.

To ensure that the Creative Currency team had covered all the bases before setting a creative direction, the team researched and brainstormed based on conversations with the RGD staff. They whittled things down to the three best ideas, discussed potential visual options and divided the concepts among particular designers within the team. 

“Throughout the process, the team held regular critique sessions to refine each concept, integrating feedback to push the designs further. This iterative approach, combined with close collaboration with our copywriter to align language and visuals, allowed us to present three concepts that we believe capture the essence of the Creative Earners brand,” shares Kyle.

The survey results provide an economic profile of the creative industry in Canada and allow for more transparency in our industry regarding salaries, billing rates, and financial and other business-related best practices.

Stay tuned for more on the Creative Earners national salary survey and your opportunity to contribute to this important research!

If you have questions related to the survey, email execdir@rgd.ca.