Jul 18, 2024

Your Customer Decides Your Value, Not You

About this video

Description

No one can deny it: as a brand, your success is dependent on your customers seeing and appreciating the value you bring to their lives. Great brands have a real impact on their clients’ lives, and this becomes a hallmark of the unique ‘value’ that they offer. What they do, how they do it, and who they are all point towards the value that a company brings to their customer and community. But most businesses approach value thinking that they get to decide what their value is; in reality, the customer decides a company’s value. This webinar will help business and marketing leaders examine how their brand offers undeniable value through the lens of the customer to, ultimately, make better decisions and craft targeted initiatives.

About Lisa Genovese

Lisa has served as the President of BottomLine for over a decade, building an international organization focused on delivering exceptional business strategies that drive tangible results. She defines herself as a serial entrepreneur, taking pride not only in leading several successful companies but also is an angel investor in multiple ventures. Lisa's approach revolves around creating strategies that are
deeply rooted in research and, by stepping away from ineffective cookie-cutter approaches, delivers real results that impact the bottom line for the organizations she works with (some of which include: Home Depot, Advanced Orthomolecular Research, Pure Encapsulations, Coldwell Banker and Nestle Health Sciences).