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Nov 01, 2019

Supporting Design: Using Research to Inspire Designers with Meena Kothandaraman

Meena Kothandaraman presenting on stage

About this video


Let face it—designers are brilliant—but any designer will agree that when coming up with a departure from a current design, a spark is needed. This is where qualitative research can help spark inspiration. Meena discusses how qualitative research, when credibly applied, can truly inspire design teams by rallying around the human story. By anchoring designs in the human story, and revealing gaps that can exist in human realities, Meena shares a few case studies that used research output and stories successfully as a means toward exciting designers and generating offerings that excel.