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Aug 31, 2021

The Intersection of Diversity, Inclusion, Youth Culture and Design

Rich Tu

About this video


Rich's talk centres around recent projects he has lead which are geared towards youth culture and inclusivity. From large initiatives, to small personal projects, attendees will see how DEI principles come into play on a daily basis in Rich's work.


Rich Tu

Rich is Vice President of Digital Design for the MTV Entertainment Group at ViacomCBS. He hosts the Webby Honoree podcast First Generation Burden, which focuses on intersectionality and diversity within the creative industry, and co-founded the COLORFUL grant with the One Club For Creativity, dedicated to creating visibility and opportunities for early stage BIPOC creatives. Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA Illustration as Visual Essay program and received the ADC Young Guns award, which recognizes the world best creatives under the age of 30. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view. Within his time at ViacomCBS, Rich has been a part of many prominent campaigns such as #AloneTogether, MTV Video Music Awards, and MTV SpringBreak. Previously, his clients and collaborators include The New York Times, Nike, Adidas, Fast Company, Verizon, American Express, and Hamilton: The Musical, among others.