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Jun 01, 2022

Our 4 Cents

Amy and Jennifer Hood

About this video


Join Amy and Jennifer Hood as they take you on a journey through a decade of their running Hoodzpah, a type design and brand identity studio based in California. Amy and Jen Hood will share all the woes and “WOAH!’s of running a design business, quantifying it down to 4 actionable equations to find your community, your humanity and your product.


Amy and Jennifer Hood

Hoodzpah is a California brand identity and type design studio founded by twin sisters Amy and Jennifer Hood. They’ve collaborated on projects with companies like Disney, 20th Century, Nike, The LA Lakers, Red Bull and Target. Amy and Jen are co-authors of “Freelance, and Business, and Stuff: A Guide forCreatives,” (Rated 4.6 stars on GoodReads by 116 reviewers) a book about the business side of design based on the Professional Practices course they taught at Laguna College of Art + Design. You can catch their fonts used everywhere from Hollywood Movies to Taylor Swift and Lizzo music videos.