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May 02, 2019

In Regards to Beauty by Leland Maschmeyer

Leland Maschmeyer presenting on stage

About this video


Design has always balanced function and aesthetic. Lately, function seems to get all the attention. Understandably so. Many designers have sought to gain access to ever larger spheres of influence and function is the lingua franca for doing so. But that shouldn't come at the expense of deepening our knowledge of aesthetics—not just its construction, but its value and purpose. Leland explores the concept of beauty and Fyodor Dostoevsky belief that ;beauty will save the world. You'll learn what beauty is; how beauty makes work resonate more deeply with audiences; and why beauty will save the world.