Jul 17, 2025

Design Meets Demand: Building brands with digital strategy, storytelling & paid media

Nancy Lemi

About this video

Description

In today’s digital landscape, powerful design must intersect with powerful marketing to drive brand growth. Join Nancy as she unpacks how designers and in-house teams can elevate their work by understanding the fundamentals of digital marketing—from Google Ads to content strategy, personal branding to performance analytics.

Takeaways:

- Craft content that converts (the power of storytelling in campaigns)

- Design with brand consistency in paid media

- Integrate Google Ads into your visual strategy

- Build personal and professional brands that resonate

- Understand audience behaviour through performance insights

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Nancy Lemi

Nancy is a digital marketing strategist, branding coach and founder of Neecee Lexy and Avise Digital. With over a decade of experience in marketing strategy, content branding and entrepreneurship, Nancy has trained business owners, students and creatives in Canada, the USA and East Africa. She is passionate about bridging design with digital performance—empowering both in-house teams and solo creatives to tell powerful stories and scale their impact.