Nov 27, 2013

Made. On a Mission.

John Kieselhorst

About this video

Description

While some see mission-based businesses as inherently limiting or restrictive, Made has set out to prove that its mission—to create American jobs—can enable a radically different approach to building an agency, with radically different business opportunities, for a radically different type of consumer. Founded by a creative director, a designer and a creative technologist, Made has reinvented what the modern advertising agency should look like—from the talent it attracts, to the clients it works for, to the type of work it produces. John Kieselhorst presents the upstart agency's work in the context of its mission and what it means for the future of the advertising world.

John Kieselhorst

John is a founding partner and Chief Design Officer at Made Movement. Launched in 2012, Made is dedicated to supporting a resurgence in American manufacturing. It counts Seventh Generation, Stonyfield Organic, Repair.com and Copper Mountain as its clients. Prior to founding Made, John was Executive Design Director at Crispin Porter + Bogusky, Boulder, where he oversaw design work across all agency accounts in its three North American offices. Former clients include American Express, ESPN, IBM, JellO, Nike, Timberland and Volvo.