Make What’s Important To You Important to Others by Jeff Greenspan
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Working in advertising and design teaches us how to harness the power of words and images to capture attention and manipulate emotions. If we resign these skills to simply selling brands and services, we run the risk of becoming nothing more than accountants with photoshop. We have the opportunity, with our professional and personal projects, to promote our own values and inject culture with a vision of the world we want to live in. We can get people thinking and acting in more productive, positive ways. In this presentation, Jeff shares projects, both silly and serious, that have achieved these goals and offers valuable lessons for finding new outlets for one tools and one talents.
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