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Nov 27, 2014

A Well-Designed Idea

Andrew Deitchman, Co–founder & CEO, Mother New York

About this video


Great ideas have symmetry and simplicity. They tell a story and delight. Bad ideas hurt the brain. And, like bad design, there are a lot more bad ideas in the world than good. Andrew shares some of the most beautifully designed ideas he’s been a part of or has appreciated in his career, how they came to be, why they worked and what can be learned from them.


Andrew Deitchman, Co–founder & CEO, Mother New York

Andrew co-founded Mother New York in 2003. Since then, he and his partners have taken the agency from zero clients and revenue to a thriving creative agency with over 100 employees, and clients that include Coca-Cola, Johnson & Johnson, Virgin Mobile, Cheerios and NBC Universal. The consummate entrepreneur, Andrew launched White Pike, a whiskey distilled in 18 minutes, as well as a gourmet hot dog company, Dogmatic, just to name two of his crazy, yet successful, ideas.