Aug 14, 2013

Building Iconic Brands

Jorge Calleja

Jorge is a Group Creative Director at The Martin Agency and has worked for many recognized digital firms around the country. In 2005, he was one of the first digital minds to make the crossover to traditional advertising at Goodby, Silverstein & Partners in San Francisco. At Goodby, Jorge led the Art Direction on accounts like “Got Milk?”, HP and others. Over the next two years, he earned top recognition by winning prestigious awards such as “The Black Pencil” and twice “The Grand Prix” in Cannes. Tempted by a bigger challenge of running global brands, Jorge moved to Amsterdam to work for the distinguished firm Wieden+Kennedy. Over the next four years, he worked as a Global Creative Director for Coca~Cola, Honda and Lego. During his years at Wieden+Kennedy, he had the opportunity to work on campaigns such as “The Happiness Factory”, “The Coke Side Of Life”, “Open Happiness”,“Ninjago” & “Coke Zero”. In 2010, Jorge’s nostalgic passion for digital arts led him to the young and energetic French-Canadian firm, Sid Lee. He was responsible for all the creative output of the Amsterdam office. There he was asked to run the newly won global business of Adidas and helped them with the creation of the campaign “All In”. He also aided in acquiring the business of Volkswagen. Jorge is one of those very unique hybrid minds that understands the value of storytelling and its crossover with technology. His greatest passions in life are sports, technology and design.