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Nov 11, 2010

Insights to Innovation

Darrel Rhea

About this video


Darrel Rhea, CEO of Cheskin Added Value  has worked for more than 30 years at the front lines of innovation with the world’s top corporations. As a pioneer in customer-centric design and consumer-led innovation, Rhea has developed processes and tools that integrate the disciplines of social science, business analytics and design methods, contributing significantly to the reinvention of business and design consulting practices. Rhea co-authored the book Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, and has been quoted in numerous business and professional publications. He is a frequent keynote speaker at seminal design and innovation conferences, and has lectured at leading business schools and design schools.


Darrel Rhea