Nov 01, 2022

The Human Side of Innovation

Mauro Porcini

About this video

Description

The business world is radically changing. The barriers to entry erected by large corporations, made of scale production, distribution and communication, have been crumbling for years under the pressure of globalization, new technologies, social media and e-commerce. Innovation is no longer an optional choice: either you do it or you risk extinction. Either you innovate, or someone else will do it on your behalf. The biggest barrier to entry that we can think of is the design of extraordinary products and brands, focused on people's needs and wants. In this talk inspired by his book, ;The Human Side of Innovation, Mauro talks about a unique approach to innovation, design-driven and human-centred that he been practising and infusing for the past 20+ years in large American corporations like PepsiCo and 3M. Blending theories and case studies, personal stories and strategies, his story shows ways to design a future that is based on the role of the human being: the one we design for and the one designing.

Mauro Porcini

Mauro joined PepsiCo in 2012 and, in his role as Chief Design Officer, he has infused design thinking into PepsiCo corporate culture and has transformed its approach to innovation through design that impacts the company product platforms and brands. These include Pepsi, Lay, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, among many others. Mauro's focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture and digital media. He leads teams based in 15 cities in every continent of the world. He and his design team have been recognized with more than 1,500 design and innovation awards. He has also received many personal awards, including Fortune "40 under 40", GQ Italia "30 Best Dressed Men and Fast Company "50 Most Influential Designers" in the United States. In 2018, the President of the Italian Republic recognized him with one of his proudest achievements, the Knighthood (Cavaliere). In 2021 his first book was published, in Italian: ;L'età dell'eccellenza. His first book in English, ;The Human Side of Innovation will be published this October. Mauro lives in New York City.