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Nov 02, 2011

Designing a Culture of Innovation

Rei Inamoto

About this video


Innovation is what keeps you relevant in the business and creative landscape of the 21st century. It is the culture, not process, of a company that makes innovation happen. Rei explains how to design a “Culture of Innovation” as he showcases work for some of the most innovative brands, including Nike, Xbox and VW.


Rei Inamoto

Named to Creativity Magazine’s annual “Creativity 50,” Rei Inamoto is one of the most influential individuals in the marketing and creative industry today. He is Chief Creative Officer of AKQA, responsible for delivering creative solutions for such clients as Nike, Xbox, J&J and Visa. In the last few years, AKQA received multiple Agency of the Year accolades from various industry publications. It was also selected as one of Fast Company’s 50 Most Innovative Companies. In June 2010, Rei served on the Titanium and Integrated Jury at the Cannes Advertising Festival.