Future of Creativity by Thas NaseemuddeenThas Naseemuddeen
About this video
Chat GPT3, ChatGPT4 (maybe five by the time this publishes!), Midjourney, DALL-E and Stable Diffusion are all moving beyond fun, water cooler chat and into truly transformative tools when used in the right ways. We've all heard of them, but what are creative companies doing to actually use them and integrate them into their processes? Are these ;job-killers, or simply tools that will one day feel as invisible a process as how we use, let say, spell check? By no means will this talk have all the answers, but it will provide a glimpse into how one creative agency is integrating new tools into their every day and what leaders can do to help support and develop a curiosity around exploring the edges of these new possibilities.
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And I've worked with the Google brand for 15 years and we used,
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we talk about being automagical, um, and it's a word we haven't used in many,
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many years, but it was a really foundational thing about technology,
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where technology should feel magical.
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And when you use those tools, at least for me,
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it still feels a little bit magical because I,
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and I think that the technology from a conversation perspective has gotten so
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good. The language is so good that it feels,
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it feels very real and it feels like I could ask a follow up question and not be
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annoying. So it's, it's kind of, it's kind great. It's kind of great.
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Oh, amazing. Okay. Well thank you so much Tez. Thank you. Thank you. Thank you.
Thas takes pride in being the first former-figure-skating-coach-Canadian-Sri-Lankan advertising agency CEO. She is tasked with the growth of the independent creative agency Omelet. Championing the growth of the agency – creatively and financially – with the ultimate hope to prove out that nice folks can finish first. As a career-trained strategist at some of the top agencies in the world, she championed work that pushed the boundaries of creativity with brands such as Pepsi, Target, Google, Red Bull and Youtube at agencies that include BBH, Deutsch and TBWA Chiat/Day.