Unlocking Strategic Innovation by Kevin Bethune
About this video
Kevin presents key learnings from his polymath background (across engineering, business and design) and how his recent experiences have allowed him to create runways to foster multidisciplinary innovation. With the accelerating forces of interdisciplinary convergence and computation, Kevin will also share future implications for organizations and individuals.
About Kevin Bethune
Kevin's background spans engineering, business and design in equal proportion over his 20+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives. He began his career as a mechanical engineer in the nuclear power industry. This chapter gave him deep product experience working with high performing teams across 14 nuclear reactor upgrade campaigns. After his MBA, Kevin joined Nike, Inc. in a business capacity, but quickly navigated to the Global Footwear product engine to drive advanced digital product creation capabilities, discovering the world of design in the process. After solidifying his creative foundation through further studies at ArtCenter College of Design, Kevin co-founded distinct design innovation capabilities at two Tier 1 management consulting firms in Booz Co. and the Boston Consulting Group (BCG). As VP of Strategic Design at BCG Digital Ventures, he led a large cohort of designers that would influence and shape every corporate venture spun out from the incubator. Kevin left BCG Digital Ventures to carve his own path under the banner of dreams • design + life, focusing on unlocking human potential through strategic design, industrial design and the building of new ecologies. He has given keynote talks at Google Design, AIGA, DMI (serving as Board Chair), DRDS, ArtCenter College of Design, California College of the Arts, MIT (DesignObserver), Parsons School of Art Design, Yale School of Management, Woodbury University and Carnegie Mellon University. Kevin perspectives have also been featured in the DMI Review, Bloomberg and DesignObserver. Kevin is working on his first book, Reimagining Design: Unlocking Strategic Innovation for The MIT Press, launching February 2022.