Jan 30, 2025

In-House Creative Design Your Future

Theresa Fitzgerald

About this video

Description

Designers working in-house play a pivotal role in shaping and maintaining the holistic brand identity of their organizations. However, this role comes with a unique set of challenges and opportunities for growth. In this presentation, we'll delve into strategies for overcoming common hurdles such as feeling undervalued, resource limitations and a lack of authority to be strategic partners rather than order-takers. We'll look at how to collaborate as well as grow authority to partner with stakeholders. Additionally Theresa will explain the importance of embracing a continuous learning mindset, developing resilience and emotional intelligence and aligning efforts with your purpose.

Theresa Fitzgerald

Theresa is a designer, educator and maker based in Brooklyn, NY. She has deep expertise as a senior-level creative executive for global media and entertainment including at Sesame Workshop, Peanuts Worldwide, United Media, National Geographic, Nickelodeon and Scholastic. Through her brand creative expertise, she drives brand expansion and grows impact to entertain, educate and engage. With a spirit of collaboration, she partners with marketing and business for an integrated approach to growing the brand. Much of her career, working in-house, Theresa has built and managed award-winning creative teams with cross-disciplinary talent to develop design systems for 360 brand expressions. These consumer touch points have included consumer products, publishing, retail packaging, marketing campaigns, digital products, events, live entertainment and experiential events.