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Jun 01, 2022

Strategies for Making Work You’re Actually Good At

Tom Froese
Tom Froese on stage presenting

About this video


How do you do more of the work you want to do and less of the work you don't want to do?
How can you get to a place where clients come to you for what you love doing and are actually good at? How can we find projects and clients that are a good fit for us and how can we avoid those that aren't? When we've found this sweet spot of being good at something and being recognized for it by our clients, we'll enjoy more creative freedom in our work, and more satisfaction in our careers. Otherwise, constantly under the shadow of misplaced expectations and fears of letting our clients down, we risk burning out. Tom has spent the last 10 years forging a career around his strengths and escaping the grip of misplaced expectations, both of himself and his clients, that hold him back from bringing his true self into his work. In this talk, he offers practical and inspiring tips for anyone hoping to do the same.


Tom Froese

Tom is an award-winning illustrator, teacher, speaker and writer. He has worked for hundreds of clients around the world, including Amazon, Airbnb, and Yahoo! His artwork appears in magazines, grocery stores, greetings cards, and even as large installations in Vancouver International Airport. As a teacher, Tom loves to inspire fellow creatives to become creatively empowered. He is a Top Teacher on Skillshare, where over 100,000 students have learned his unique approaches to commercial illustration. As a speaker, Tom is a passionate voice in the creative industry, aiming to inspire and equip the next generation of creatives and commercial artists. He has delivered workshops and lectures across the US and Canada, including ICON 10 in Detroit and Skillshare HQ in New York. He also has a YouTube channel dedicated to inspiring and informing folks interested in the creative industry. As a writer, Tom reflects on the inner experience of working as a creative professional. His writing has been published in the likes of Uppercase Magazine, Applied Arts and The Forge.