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Nov 11, 2010

Creating Value Through Design Thinking

Roger Martin

About this video


Traditional businesses rely exclusively on analytical thinking in decision-making and strategy. To innovate and flourish, companies need design thinking, which is a perfect balance between analytical and intuitive thinking. With examples from his book The Design of Business: Why DesignThinking is the Next Big Advantage, Roger explains why design (and design thinking) is so essential to competitive advantage. And how it bridges the gap between everything that came before (what can be proven) and what is yet to come (what we imagine).


Roger Martin

Roger has served as Dean of the Rotman School of Management since 1998. His research includes Integrative Thinking, Business Design and Corporate Social Responsibility. He is author of The Design of Business, The Opposable Mind and The Responsibility Virus. In 2010, he was named one of the most influential designers in the world by Business Week. In 2009, he was named by The Times (of London) and one of the 50 top management thinkers in the world. In 2007 he was named one of the 10 most influential business professors in the world by Business Week.