Designing With Motion

The next generation of brands are moving. Motion design can make brands feel playful, fast or even human all with a few frames. This emerging practice is intuitively felt but not fully understood. How does one create these living, breathing, fully moving brands? And should every brand move?

In this webinar, we’ll explore how motion can become part of the conceptual foundation of a brand, how to start concepting with motion and how to set up storyboards and files for motion. We’ll also look at where motion can show up IRL and how it can bring a brand to life.

About Zoë Boudreau & Jesse Shaw

Zoë Boudreau is an Associate Design Director at Rethink. She believes that people don’t fall in love with businesses, they fall in love with charismatic personalities, authenticity, and joy. With a decade of experience in the design industry, Zoë creates magnetic visual identities that audiences crave for brands like WINNERS, Scotiabank, and YWCA. These brands aren't only concept driven, but systemized so that all global partners feel empowered when using their brand. Last summer, Zoë was awarded the Gold Young Lions Award in Cannes – making her the world’s top branding designer under thirty. You can also find her work featured in Cosmopolitan, Dieline, and Adweek.

Jesse Shaw is a motion designer with over ten years of experience partnering with brands to create award-winning motion identities. His work has been recognized by Cannes, D&AD, ADCC, and the Webby Awards, among others. Jesse’s projects have also been featured on platforms such as It’s Nice That, BP&O, Brand New, and The Brand Identity. In 2025, he was awarded Gold at the global Young Lions Design competition in Cannes.