Zoe Boudreau
Hello! I’m Zoë, an Associate Design Director based in Canada with over a decade of experience in design and advertising. Branding is my specialty wrapped in a big bow of conceptual thinking.
I truly believe that design is a secret power. People don’t fall in love with businesses, they fall in love with charismatic personalities, humour and truth. Design unlocks these traits. Strategy, logos, colours, motion, type, photography, illustration, and tone of voice all smooshed together form a persona that your audience befriends.
All of my projects are armoured with collaborative workshops, design strategy, and research so we’re not just looking pretty, we’re looking stunning and articulate.
Member since December 16, 2025
Associate Design Director @ Rethink
Skills
- Advertising
- Branding
- Creative Direction
- Illustration