Jan 20, 2021

What Design Directors Know

About this video

Description

Design directors each share the most important lessons they've learned during their careers.

Presenters:

Geoff Lee, Director, Design and Brand at Bell Media Agency

While overseeing integrated/360° campaigns, brand development and content, omni-channel ecosystems and innovative product work, he’s successfully managed both the creative and design output for some of the largest client and brand projects along with the career paths of rising creative leaders and multidisciplinary creative teams.

Talk: Designing For The Now (or how I learned to stop worrying and love the gig)

Join Geoff as he digs into his years of award-winning experience as a Creative and Experience Design Director at numerous international agencies and consultancies. While overseeing integrated/360° campaigns, brand development and content, omni-channel ecosystems and innovative product work, he’s successfully managed both the creative and design output for some of the largest client and brand projects along with the career paths of rising creative leaders and multidisciplinary creative teams.

Norma MacDonald, Visual Design Director at Fjord

Norma MacDonald is an award-winning Toronto-based designer who has spent the better part of two decades crafting human–centred digital experiences. She has reimagined the visual languages for companies Fortune 500 to start-up. She advocates for elegant simplicity wherever she goes and believes that brand trust is founded on consistently beautiful engagements. For the past 5 years, she has evangelized the power of good design alongside the stellar team at Fjord. She also has a crazy laugh. You will know it when you hear it.

Talk: The Gifts of Failure.

A perfectionists' take on embracing imperfection.

Howard Poon RGD, VP, Director of Design at DDB Canada

Howard has a reputation for frank feedback and has a low tolerance for complexity. He feeds his curiosity with a subscription to the Sunday edition of The New York Times. As VP Design for DDB Canada (Edmonton), Howard collaborates with a cross-disciplinary agency team of strategists, creatives and designers to use insight-driven design to build exceptional brands. Over the years, his team’s work has appeared in Applied Arts, Communication Arts and has been recognized with international, national and regional awards. In 2019, DDB was recognized by Strategy Magazine as Bronze Design Agency of the Year. linkedin.com/in/howardpoon

Talk: Wish I knew this earlier

Thoughts on productivity, decision-making, leadership, growth and mindset. Five lessons I learned over three decades. None are related to your design talent.