About this video
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Clients are looking for today’s designer to be the architect for a system of ‘building blocks’ to then be implemented by a range of people—changing our role from Designer of a finished piece to Design System Consultant. John explains how to understand the end users of the programs you create and how to create designs that come to life in platforms that haven’t been anticipated yet.
John Furneaux RGD
John Furneaux RGD is the founder and the creative and strategic lead at B3 Strategy, a collaborative consultancy, working with clients to understand their needs and deliver insightful solutions. For 30 years, John has worked closely with organizations of all sizes — from entrepreneurial start-ups to global leaders. His award-winning experience spans a broad range of brand image and identity programs, as well as the communications and marketing initiatives that bring brands to life. John also teaches at George Brown College in their Design Management Program. He is a Past President of RGD and is an active speaker and contributor in the design industry.
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