Culture Shock — Designing with Purpose: Highlighting Engagement with Societal Issues

A brief overview of Armando Testa, the restless voyager of the image, and its artistic legacy to emphasize his remarkable insights as a painter, sculptor, designer, and creator, capturing the essence of his creativity in a unique synthesis.

His search for originality led him to bounce from one technique to another in order to explore all paths of visual communication.

Testa's influential advertising campaigns and logos for major companies, as well as his innovative TV animations from the 1950s and 1960s, shaped the history of advertising and international culture. It also highlights his engagement with social issues, showcasing campaigns for organizations such as Amnesty International, as well as initiatives aimed at combating poverty and hunger.

The presentation will delineate how Armando’s engagement with social issues and initiative against poverty and hunger have reshaped the history of advertising and international culture. When designers create with purpose, they use their skills to raise awareness, inspire change, and promote inclusivity. Whether it’s graphic design, product design, or architecture, thoughtful choices can amplify voices that often go unheard.

About Giovanni Ferretti

In 2016, Giovanni’s journey began at an international language school in Toronto. Those initial months were pivotal as he immersed myself in the language and culture of Canada. Each step reinforced his adaptability and resilience, qualities essential in the design industry. His mission is crafted creatively by a passion for pitching simple yet sometimes complex, big ideas, and then filling them in with life and stories and meaning. The work is always better when we create with purpose, inspire change, and promote inclusivity. Just ask the mentors, founders, and emerging designers who have been part of Giovanni’s wins and lows over the past 10 years. Stories around the world, to amplify voices that often go unheard or unnoticed.