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Nov 05, 2019

Above the Noise: The Content Marketplace and the Future of Social Media

Jayson Oertel

About this video


Developing a compelling platform for your brand has never been more important. Social media has redefined content for the average consumer. Instantaneous, relevant and affecting media is needed to compete in an environment where digital micro-experiences are the medium. Timelines have accelerated and the need for quality content has increased. Thankfully, technologies propelled by machine learning are liberating access to superior media, enabling brands, creatives and professionals to satisfy consumer demand for both quality and quantity like never before.

You will learn:
· the future of the content marketplace for visual media
· the power and importance of digital media in business
· and how to develop a unique and effective media platform for your brand



Jayson Oertel

Jayson Oertel leads global social strategy for Adobe’s professional film and video, Hollywood and Adobe Stock segments. He has a passion for both Internet technology & audience behaviors and has a firm grounding in the social media/influencer marketing landscape. Prior to joining Adobe, Jayson worked with studios, TV networks and streaming services conceptualizing and executing integrated marketing and influencer campaigns for clients such as 20th Century Fox, Lionsgate, Paramount, Disney, Warner Bros, Universal, HBO and Bravo. Jayson was also an early employee of MySpace where he worked directly with brands and entertainment properties to successfully integrate the idea of “social networking” into their traditional marketing & advertising campaigns.