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Nov 11, 2019

Identity Design: An Intimate Relationship Between Client and Designer

Sagi Haviv

About this video


Trademark design challenges designers to use all of the magic and intelligence at their command, all their skill, knowledge, vision and ability to create a single, clear, direct image that will embody the character and aspirations of an organization. More than with any other design discipline, a successful brand identity must come from a close relationship between a client and the designer who is tasked with representing them. Through case histories and vivid examples, Sagi will give a window into the intimate relationships his firm has developed with clients such as NBC, Harvard University Press, Conservation International, the US Open Tennis Championships, and others who have come to them in search of identity.


Sagi Haviv

Chermayeff & Geismar & Haviv has designed the logos for PBS, NBC, Showtime Networks, National Geographic and Animal Planet. Sagi Haviv is a go-to expert on effective logo design for Bloomberg Businessweek, PBS, Fast Company and NBC’s Meet The Press. He speaks about logo design around the world and teaches at the School of Visual Arts in NYC. Sagi is co-author of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar and Identity: Chermayeff & Geismar & Haviv.