About this video
Description
Have you ever had clients who, after the presentation of your initial design concepts, became quiet, nervous or even afraid of what they were looking at? So what happened? Invariably, as designers, we begin to doubt our work and wonder where we went wrong. Or we blame the clients for being unaccepting or unclear. Upon closer examination, we see something more complicated – a situation we can avoid in the future once we understand it. Part of a designer's job is to mitigate any fear or uncertainty that clients may have about initiating change. Not an easy task, but one that can be achieved. In this presentation Bob Hambly RGD examines 6 ways you can comfort your clients and how with the right communication and guidance, we can alleviate client fear and ensure the enthusiastic acceptance of our creative solutions.
Bob Hambly RGD Emeritus
After graduating from the University of the Arts in Philadelphia, Bob spent 10 years working as a freelance illustrator. In 1990, he and his partner Barb Woolley formed the Toronto-based graphic design firm Hambly & Woolley. He graduated from H&W after 30 years of collaborating with exceptional designers, artists, suppliers and a wide range of clients. In 2017, Bob was awarded the International Council of Design's ICoD Achievement Award for his outstanding and consistent achievement in the practice, education or promotion of design. He now devotes his time to writing, photography and numerous other pursuits. He continues to champion art and design through various efforts.
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Paddy Harrington RGD
Aaron Draplin
