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Nov 02, 2011

Designed to Endure

Ivan Chermayeff, Tom Geismar, Sagi Haviv

About this video


Ivan, Tom and Sagi discuss the methodology that led to the creation of nine of Chermayeff & Geismar’s best-known trademarks.

Ivan Chermayeff, a prolific designer, illustrator and artist, has created memorable, iconic images for hundreds of clients. As a founding partner of Chermayeff & Geismar, he has played a significant role in establishing the firm’s worldwide reputation. His trademarks, posters, publications and art installations for contemporary buildings have received nearly every award bestowed by the profession.

Tom Geismar is a founding partner of Chermayeff & Geismar and is a pioneer of American graphic design. During the past four decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, PBS, Rockefeller Center and Mobil Oil have received worldwide acclaim. His projects include such major tourist attractions as the Ellis Island Immigration Museum, the Statue of Liberty Museum and the Truman Presidential Library.

Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects are the identity systems for the Library of Congress, National Parks of New York Harbor and Radio Free Europe. Sagi’s motion work includes the opening sequence for the Emmy Award-winning PBS documentary series Carrier and for the closing performance at Alicia Keys’ 2009 Keep-A- Child-Alive Benefit.


Ivan Chermayeff


Tom Geismar


Sagi Haviv