Skip to main content
Nov 09, 2010

Iconic Design

David Turner

About this video


What can brand owners and designers learn from the "war on terror"? What do 6-pack abs, the Eiffel Tower and iPod headphones all have in common? David Turner presents the answers to these questions and shares his firm's approach to winning the hearts and minds of consumers with iconic design. Pulling examples from both within and outside Turner Duckworth’s portfolio, David explains the principles of iconic design and identifies three common mistakes to avoid.


David Turner