Nov 02, 2018

The Irrational Customer + Brand Desire

Jean-Pierre Lacroix RGD, Shikatani Lacroix Design [SLD]

About this video

Description

Ever wonder what makes people line up for days to spend $1,000 on a new iPhone they don't need? Or walk past five coffee shops to go to a Starbucks? How do brands achieve this status, and how can designers help their clients tap into this seemingly irrational behaviour? Based on insights from neuroscience, cult fanaticism and behavioural psychology, Jean-Pierre offers a high-level perspective on the approach brands need to take to move from ;wanted to the coveted ;desired space in the marketplace.

Jean-Pierre Lacroix RGD

Shikatani Lacroix Design [SLD]

WHO HE IS As President and Chief Strategy Officer of SLD, Jean-Pierre is a seasoned strategic thinker who has led numerous strategies on personifying brands through immersive design. With more than 35 years of experience in the development and implementation of retail transformation programs, including ground-breaking transformation tools he has developed such as the “Trust Ladder” and “Ideal Omni Experience Model,” he will provide a depth of knowledge to the project. HIS ROLE Involved in all phases of the assignment from strategic planning to design principles, he will be instrumental in setting the overall strategic branding initiative. WHEN HE ISN'T AT WORK JP is an avid reader of non-fiction and has also published several books of his own.