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Jan 05, 2021

How to Be Yourself (But Way Better): The Burger King Rebrand

Lisa Smith
Lisa Smith presenting

About this video


Join Lisa for the story behind Burger King award-winning rebrand, and why the secret to creating a distinctive brand is being brave enough to just be yourself.


Lisa Smith

With 20 years experience from in-house to small and large creative agencies, Lisa is known for pushing creativity at the world biggest and boldest brands including Burger King, Chobani, The Met, USA Today and many more. She has received awards such as Cannes Lions Gold, Fast Company Most Creative People in Business, DAD Design Agency of the Year and Ad Age In House Agency of the Year.