How to Be Yourself (But Way Better): The Burger King Rebrand by Lisa Smith
About this video
Join Lisa Smith, Executive Creative Director at Jones Knowles Ritchie, for the story behind Burger King award-winning rebrand, and why the secret to creating a distinctive brand is being brave enough to just be yourself.
About Lisa Smith
With 20 years experience from in-house to small and large creative agencies, Lisa is known for pushing creativity at the world biggest and boldest brands including Burger King, Chobani, The Met, USA Today and many more. She has received awards such as Cannes Lions Gold, Fast Company Most Creative People in Business, DAD Design Agency of the Year and Ad Age In House Agency of the Year.