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May 29, 2024

Downsizing, AI and What the heck do we do now?

Kevin Hawkins

About this video


Let's explore the complexities of being a designer (in-house or freelance) at times of recession, downsizing and moving forward with AI. Kevin delves into the nuances of managing team restructuring, measuring value and embracing AI when growing talent at these challenging times. We'll dive into stories from recent layoffs, the changing expectations of corporate clients and in-house leaders and how investing in transparency and business acumen position us to secure our jobs and get trusted to do more impactful work.


- Balancing democratization with expertise ownership
- Workplace trends that are now the most desired and perceived as the highest impact
- Embracing change in workflows to meet productivity expectations while maintaining efficiency
- Strategies for redistributing work and responsibilities effectively to maintain trust and keep work coming in


Kevin Hawkins

Kevin is a Liberian-American product design and research leader. With more than 17 years of experience in user experience, product design and data visualization, he leads multidisciplinary teams of designers, researchers, writers and localization specialists to deliver intuitive, accessible and engaging solutions. Before joining Amenitiz, Kevin was a Global UX Director at Glovo, Director of Product Design at BookClub and UX Team Lead at, where he's managed and mentored high-performing design teams, launched and scaled innovative product features and driven product-led growth.