Jan 05, 2026

The End of the Website, the Death of the Screen: Designing for a World Where AI is the Interface

Kemp Attwood

About this video

Description

We’re on the verge of the most profound shift in customer experience since the dawn of the web. Websites and apps, as we know them, are giving way to dynamic, AI-generated experiences, replacing fixed interfaces with conversations, agents and context-aware interactions that adapt in real time. Join Kemp as he describes an AI-native future where brands behave dynamically, technology becomes an active collaborator and every interaction shapes perception. Drawing on AREA 17’s foundation in behavioural branding, semantic design systems and microservice UI architecture, Kemp explains how to build brands that don’t disappear in the age of AI—but evolve, scale and grow more human through interaction.

Kemp Attwood

With a background in design and strategy, Kemp leads with a belief in the power of craft to drive meaningful, measurable impact. Over nearly two decades, he has helped shape AREA 17’s global creative vision—guiding interdisciplinary teams to deliver transformative outcomes for influential organizations. He began his tenure as a Design Director in the Paris studio before becoming a partner and returning to the US to lead the New York studio. Today, like all partners at AREA 17, Kemp remains hands-on—serving as a trusted advisor to clients and an active collaborator with internal teams. His partnerships span culture, media and technology, with clients including The New York Times, Google, the Art Institute of Chicago, the National Gallery of Canada and Pentagram. His career began in Vancouver at Blast Radius, followed by a role at CBC Radio 3, where his work earned recognition from Communication Arts, the Art Directors Club and the New York Festivals. Kemp holds a Bachelor of Arts in Creative Writing and Literature from York University and a Post-Diploma Certificate in New Media Design from the Bell Center for Creative Communications in Toronto.