Applying Interdisciplinary Design Research Methods in Media Education
Rupsha Mutsuddi Associate RGD, Rupsha Mutsuddi and Greg Gulyas Student RGD
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As design challenges become complex and multi-faceted, we as designers are expected to expand our research toolkit to enrich our design projects and solutions. In this presentation, you will hear about how affinity mapping was used by Greg Gulyas, a Bachelor of Design Student, to craft design requirements for his self-directed 3D modelling and packaging project. Affinity Mapping originally arose in the discipline of anthropology by Jiro Kawakita. Affinity Mapping or Affinity Diagramming was used as a means to facilitate brainstorming and qualitative data analysis. It is now commonly used by UX practitioners as a way to understand user needs, behaviours and preferences. Affinity Mapping allows students to rapidly assess an existing body of literature and graphic objects and to develop themes which can then be transformed into design requirements. Rupsha, Greg's Studio Instructor, will begin the presentation by describing the Affinity Mapping research technique. Greg will then follow by describing how this research guided his design explorations and outcomes. Participants can expect to walk away from this presentation with an understanding of how students can adopt Affinity Mapping to guide their design research processes systemically. Participants will also learn how Affinity Mapping can help students frame their explorations, production and refinements accordingly.
Rupsha Mutsuddi Associate RGD
Rupsha Mutsuddi
Rupsha is a Designer specializing in Human-Centered Design, an Emerging Design Educator, and an Emerging Design Researcher. Rupsha is pursuing her Master of Design at York. Her work involves looking at the intersection of design, accessibility, and everyday health management. Her research focuses on designing interventions in augmented reality to assist with everyday activities for people living with early-stage dementia aiming to enhance their quality of life through the integration of rituals and habits. Supported by the Government of Canada Social Sciences and Humanities Research Council grant, she is working with people with dementia, their care partners, and community organizations across Ontario to design better ways to support people living with dementia in everyday life.
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