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Dec 09, 2025

Is This Even Design? Teaching critical design through interrogation and provocation

Amy Pirie-Ford (Pierrson)

About this video

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What happens when students are asked to design something that doesn’t need to be useful, marketable or even recognizably “design”? In this Shape Shifting session, I explore how introducing critical design in the classroom can move students from hesitant problem-solvers to engaged makers of provocative, socially resonant work. Drawing on communication theory and critical pedagogy, I scaffold projects that disrupt conventional design thinking and invite students to question inherited norms. Through a classroom case study, I’ll share strategies, readings and project prompts that help students navigate discomfort, embrace experimentation and ultimately expand their sense of what design can do and what futures it might imagine.


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Amy Pirie-Ford (Pierrson)


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