Jan 30, 2025

Accidentally On Purpose

Nick Asboury

About this video

Description

Having dived down many rabbit holes, including fast poetry, humorous journals and sideways dictionaries, Nick began writing about the brand purpose movement in 2017, and never quite stopped. In his new book, The Road to Hell, Nick makes a case for lateral creativity over linear purpose, and argues that it leads to better advertising and a better world. Join him for a journey into politics, economics, ethics, cognitive empathy and human creativity.

Nick Asboury

Based in the UK, Nick is a writer about branding and design, purpose critic, poet, songsmith, humorist, essayist and speaker. His most recent book is a critique of the purpose movement called The Road to Hell. Other works include humorous journal Perpetual Disappointments Diary and three-year poetry project Realtime Notes, described by critic John Self as ‘the best chronicle of the 21st century’. One of the most awarded writers in the D&AD Writing for Design category, Nick is featured in The Copy Book: How Some of the World’s Best Advertising Writers Write Their Advertising and co-authored the latest edition of A Smile in the Mind: Witty Thinking in Graphic Design. As a commentator, creative writer and poet, Nick has written for Creative Review, Design Week and The Guardian and been profiled in the New York Times, Irish Times and Sydney Morning Herald. He writes regularly at nickasbury.substack.com