Jan 30, 2025

What Goes Around Comes Around

Elizabeth Goodspeed

About this video

Description

In our creative world of rapidly shifting trends, drawing inspiration from the past can empower designers to create unique and unexpectedly timely work. Join Elizabeth as she discusses the limitations of contemporary mood boards, shows how designers (past and present) have referenced historic work—through direct homage, subtle parody and indirect influence—and shares insights into how she has personally used archival materials to inform her work as both a designer and writer. She closes with practical tips on how designers can begin to explore and engage with the past themselves.

Elizabeth Goodspeed

Elizabeth has collaborated with many studios, including Interbrand, Pentagram, Mythology, High Tide and Gander, and has worked directly with clients like Herman Miller, Phaidon / Monacelli, HBO, Google and The Whitney Museum. In addition to her creative practice, Elizabeth is also the US Editor-at-large for It’s Nice That, and writes for a range of design publications such as Fast Company and AIGA Eye on Design about design history, visual culture and other trend- and archive-related topics. She currently teaches at RISD and Parsons.