Branding for Nonprofits (Without Losing Your Mind or Blowing Your Budget!)

Branding in the nonprofit world comes with its own set of realities and restrictions. Multiple stakeholders, complex subject matters and budgets that ask you to be very creative. In this webinar, Emerald Lee RGD and Laura Krauss from Gravity will share how thoughtful strategy, design and teamwork can come together to create a brand that truly connects and works within real-world constraints. And yes, in the end you'll still be able to create something you're genuinely proud of!

Through this presentation, Emerald and Laura will share how they:

• turned complex subject matter into clear, human-centred messaging
• made smart design decisions within tight budgets
• designed for accessibility from the start
• built a brand that works across real-world constraints

About Emerald Lee RGD, Creative Director at Gravity

Emerald brings over a decade of branding experience, seamlessly weaving together strategy, visuals, accessibility and production. The insight she has gained working with more than 60 organizations gives her a unique perspective on helping brands reposition themselves in fresh and impactful ways. Her thoughtful and proactive approach spans print, motion, illustration and digital, and her work has been featured in Applied Arts Magazine, Design Edge, Graphis, Web Health, the RGD Branding Awards and Communication Arts.

About Laura Krauss, Art Director at Gravity

Laura began her career in advertising, gaining valuable experience working with corporate brands before shifting her focus to smaller and more meaningful clients. A decade in, she continues to thrive on big design challenges and strategic thinking, carefully considering creative problems from every angle. She’s produced standout creative solutions across print, illustration, motion and digital. Awarded by Applied Arts, the Advertising and Design Club of Canada and the RGD, she brings both creative excellence and thoughtful precision to every client she works with.