Webinar

Brand Architecture: Seeing beyond House of Brands and Branded House

Presented by Nick Liddell

virtual Thursday October 01 @ 1 p.m. ET

Free for MembersNon-Members:$35

Brand Architecture: Seeing beyond House of Brands and Branded House

virtual Thursday October 01 @ 1 p.m. ET

Brand architecture exists at a vital intersection between business and design, but it’s widely misrepresented and misunderstood. Nick will debunk some widely held misconceptions and share the six hallmarks of great brand architecture.

About Nick Liddell

Nick Liddell is a brand strategist with over 26 years’ experience. He began his career at Interbrand, where he led the brand valuation offer, and has subsequently spearheaded the consultancy teams at Clear M&C Saatchi, Dragon Rouge and The Clearing. He's a member of the UK Superbrands Council, as well as a regular conference speaker, contributor to marketing publications and author of four books on business, branding and sustainability. Nick has advised an alphabet of the world's most loved and respected brands, including Amex, Barclays, Coca-Cola, Heinz, M&S, Nissan, Prada, RIBA, the UNHCR, the V&A, Virgin, Vodafone and Wimbledon.