11 Questions a Creative Brief Should Answer by Douglas Davis
About this video
Description
The shifts within the business landscape have given creatives leverage to influence brands from within. To achieve that, I believe designers must retrain the way we listen. This webinar will focus on improving the communication in the creative process as we examine the 11 elements of a creative brief. Our role as creative people requires us to step into the shoes of our business or marketing counterparts as we turn the rational language of business into the emotional language of design. Translating marketing-speak into a strategic tool will help you and your team create better work. Use these 11 points to develop your own brief, and learn what questions to ask when the information you're given falls short.
About Douglas Davis
Brooklyn-based Douglas enjoys being one of the variety of voices needed in front of and behind the concept. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. Douglas is an Emmy Award-winning strategist who serves on the advisory boards of the Poster House Museum CMYK council, The Type Director Club, The University of Oregon Masters in Advertising and Brand Responsibility, and City College Masters in Branding and Integrated Communications. He has found an international audience interested in his approach to blurring the lines between advertising, design, and business education. In 2016, Douglas wrote Creative Strategy and the Business of Design, a title translated into Mandarin and released in 2020 by Beijing Normal University. He is the former Chair of the B.F.A. in Communication Design program at New York City College of Technology in Brooklyn and holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute, and an M.S. in Integrated Marketing from New York University. Strategist, Author Professor who depends on what day.
