Alignment Over Aesthetics: Building a brand that can hold you through every season
Presented by Lianne Cawley RGD
Alignment Over Aesthetics: Building a brand that can hold you through every season
virtual Thursday April 30 @ 2 p.m. ETFree for MembersNon-Members:$35
Alignment Over Aesthetics: Building a brand that can hold you through every season
virtual Thursday April 30 @ 2 p.m. ETThis webinar weaves together a decade-long business journey, personal evolution and the reality of navigating life while building something meaningful. From scaling a brand to moving through cancer, this talk redefines what it means to build a “good” brand. It’s not just about how it looks, it’s about how it holds you through every version of who you become. A powerful and honest perspective on alignment, resilience and creating work that lasts.
Key takeaways:
- Teaches beyond “how to design” into why we create at all.
- Ties resilience directly to creative output and brand longevity. Participants will learn how alignment can contribute to longevity in their business and brand.
- Provides designers with a new lens with alignment as a design principle.
About Lianne Cawley RGD
Lianne is a nationally recognized Certified RGD graphic designer and the founder and creative director of Chapter 35, a branding and graphic design studio in Edmonton, Alberta, dedicated to creating meaningful design for women-owned businesses.
Through motherhood, a cancer journey and entrepreneurship, Lianne has learned that life and business aren't about perfection. They're about self-worth and embracing life's imperfect moments. She believes our stories shape who we are and that sharing our struggles and imperfections lets us step into our power and inspire others to do the same.
Today, she helps small business owners tell their stories through intentional strategy, thoughtful design, and genuine collaboration, crafting identities that are not only beautiful but deeply meaningful.
