NewsNov 09, 2026

Adele Bisaillon RGD designs the 2027 Certification Sticker

Written by Adele Bisaillon RGD, Government of the Northwest Territories, Brands by Adele

With a new year comes new beginnings and a new Certification Sticker for Certified RGDs. Adele Bisaillon RGD shares the inspiration and creative journey behind Shared Languages, her design for the RGD’s 2027 Sticker.

When I was invited to design the 2027 Certification Sticker, I saw an opportunity to connect two communities that have shaped me as a designer: the North, where I live, work and continue to learn, and the RGD, whose values, ethics and creative community inspire my practice. I wanted to create something Members would feel proud to display—something that celebrates our individual perspectives and shared commitments, while bringing the North into the conversation.

Adele Bisaillon RGD sits cross-legged on a rocky outcrop, smiling, with a lake and evergreen forest behind her under a blue sky. She wears a white t-shirt, jeans, white sneakers and red and white teardrop earrings. Adele Bisaillon Portrait

I’ve called the Northwest Territories home for more than two decades. As a settler, working alongside Indigenous governments, artists, language specialists and storytellers has profoundly influenced how I understand communication. Here, 11 official languages, nine of them Indigenous, remind me that there are many ways to express who we are. Stories, knowledge, identity and belonging can also be communicated through colour, pattern, symbols and the things we create. That understanding became the foundation for Shared Languages.

Northern beadwork inspired my exploration of craftsmanship, storytelling, repetition and floral forms. The five-petal flower, with its presence in Dene and Métis beadwork, became a visual starting point. Through my own design practice, I translated those qualities into a contemporary graphic expression I called “Bead to Pixel.” Individual elements, thoughtfully arranged, come together to communicate something larger.

Portrait of Sheena Yakeleya, a Dene artist, wearing a black top and beaded blue and green earrings. Sheena Yakeleya Portrait

That idea also reflects our RGD community. Our backgrounds, disciplines and creative voices differ, but we share a commitment to creativity, professionalism, ethics, accessibility, learning and community. Each of us brings a distinct perspective that enriches our design community. Design is our shared language.

Alongside graphic design, I’m collaborating with Sheena Yakeleya, a Dene artist from Fort Good Hope and Tulita in the Sahtu region. Sheena’s work draws on teachings from the women in her family, her own creative explorations and inspiration from the land. Together, we’re creating a beaded piece that brings together my design and her artistry, perspective and interpretation. This collaborative piece will be gifted to one lucky RGD Member.

In my government work and freelance practice, I continually consider how design can support respectful representation, reconciliation and language revitalization. For me, that begins with listening, learning and making room for others’ voices. My hope is that this project encourages curiosity about the North and appreciation for the people, cultures, traditions and creativity here—from time spent on the land to food shared and stories passed between generations.

Just as the individual elements come together to form this flower, our different perspectives strengthen a community grounded in shared values, thoughtful practice and a passion for visual communication. For me, this sticker celebrates both: the place that continues to inspire me and the profession I’m proud to be part of.

 

This initiative has welcomed designs from RGD Members across Canada over the years, including:

2026: Laura Prpich RGD in the Comox Valley

2025: Amanda DeVries RGD in London

2024: Elana Rudick RGD in Quebec

2023: Raj Grainger RGD in Toronto

2022: Matthew Clark RGD in Vancouver

2021: Xandr Sutjiadi RGD in Calgary

2020: Rod McDonald RGD in Halifax

2019: Jennifer Weaymouth RGD in Toronto

2016: Goodall Integrated Design in Toronto

2015: Design de Plume in Sudbury

2013: Phil Mondor RGD in Kitchener


Adele Bisaillon RGD

Government of the Northwest Territories, Brands by Adele

Adele Bisaillon is an award-winning brand strategist, creative director, and communications designer based in Yellowknife, Northwest Territories. With more than 20 years of experience spanning government, in-house communications, and private sector consulting, she specializes in developing strategic brand systems that create clarity, consistency, and meaningful connection across diverse audiences and platforms. Adele is recognized for her work in brand strategy, visual identity systems, creative direction, and implementation across large-scale and community-focused initiatives. She was one of two co-creators behind the Government of the Northwest Territories rebrand, helping shift the organization from a traditional logo-based approach to a flexible and inclusive design system supporting 11 official languages. Over the past decade, she has continued to lead and support the evolution and implementation of the identity across government communications, signage, insignia, advertising systems, and public-facing touchpoints. Through her studio, Brands by Adele, she partners with businesses and organizations across Canada to build intentional, cohesive brands grounded in strategy and designed for growth. Her work spans sectors including healthcare, wellness, construction, Indigenous organizations, tourism, retail, and public service. Adele’s work has been recognized nationally through the RGD In-House Design Award, IABC Silver Leaf Award, and the Premier’s Award for Excellence. She has also served as a judge for the RGD Branding Awards and Social Good Design Awards, contributing to the advancement of design excellence and strategic communications in Canada. Driven by clarity, collaboration, and purposeful design, Adele believes branding is not simply about visuals, it is about creating systems that help organizations communicate with confidence, evolve with intention, and connect more meaningfully with the people they serve.

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