Sept 03, 2019
Typeface Design Basics: From paper to screen
Andrea Rodriguez RGD, Andreacataro Creative Services
About this video
Description
Andrea holds an MA in Art Direction, A Typeface Design certificate and a BDes in Graphic Design. She has over 7 years of experience both national and international; working for companies such as Lacoste, TFO, InsideBoard and Canadian Tire. She is fluent in English, French and Spanish. Her work has been exhibited in Europe and has been recognized worldwide. Andrea is based in Toronto, having just recently moved back from Paris.
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Andrea Rodriguez RGD
Andreacataro Creative Services
Andrea Rodriguez RGD
I’m a passionate designer, art director, and muralist based in Toronto with over 13 years of experience. My design philosophy is rooted in creating purposeful solutions that communicate a meaningful message. I combine a keen respect for typography and the grid with a focus on concept development and visual storytelling—ensuring each piece not only looks compelling but also serves a clear purpose.
My work spans editorial (illustration & layout), lettering, and digital campaigns, with a special commitment to collaborating with not-for-profit organizations that support women, minorities, and marginalized groups. Educated in both Canada and France, I bring an international perspective that shapes my goal of enhancing Latin American representation in Canadian art and design.
In addition to my graphic design work, I specialize in crafting vibrant, whimsical murals that enhance public spaces, celebrate community identity, and make art accessible to everyone. Inspired by my Colombian roots, I infuse my murals with bold colours, lush botanicals, and lively lettering—elements that honour my heritage while fostering a sense of joy and connection. My ultimate aim is to create work that both clients and audiences can be proud of, and to enrich everyday environments through inclusive, meaningful design.