Typography in Digital Environments and Future Technologies by Eleni BeveratouEleni Beveratou
About this video
Through technological advancement over the last few years, and with the additions of AR and VR media, the creation of relevant typefaces has become a necessity. Typefaces that don't focus solely on aesthetics, but are also multifunctional, scalable and accessible. Type is an ever-more powerful tool with new possibilities continuously opening up in unexplored fields. Through the use of pre-existing type technologies and the introduction of variable fonts, Eleni explains how it is now possible to not only respond to a type immediate context but to also anticipate its use in VR, AR and mixed reality environments. Join her as she explains how we ensure that type remains effective even as the ways we ;consume written content are ever-changing.
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everyone that knows typeface,
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that creates typefaces that I've seen out there will give a little bit of a
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history why they've drawn this typeface and where it's meant to be used.
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So read it. And if it doesn't say short, like small sizes,
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then don't use it there. Use it for titles, but not, not, yeah.
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Find a companion that would work nicely.
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Oh, all right. We are out of time,
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but I'm so happy we got to squeeze in some of those q and As there are more
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questions for you about,
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I'll be around the two days, so just, just ask
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Because it's fascinating. Fascinating. Please join me in. Thank you Eleni again.
Eleni is a typeface designer from Athens, Greece and Creative Director at Dalton Maag. While working toward her MA in Typeface Design from the University of Reading, she developed an interest in the science of reading for the partially sighted. Her research and findings were published in Digital Fonts and Reading by World Scientific. At Dalton Maag, Eleni has worked on projects with brands such as Airbnb, Oracle and Facebook.