Andrea Rodriguez RGD

Andrea Rodriguez RGD

Andrea Rodriguez RGD I’m a passionate designer, art director, and muralist based in Toronto with over 13 years of experience. My design philosophy is rooted in creating purposeful solutions that communicate a meaningful message. I combine a keen respect for typography and the grid with a focus on concept development and visual storytelling—ensuring each piece not only looks compelling but also serves a clear purpose. My work spans editorial (illustration & layout), lettering, and digital campaigns, with a special commitment to collaborating with not-for-profit organizations that support women, minorities, and marginalized groups. Educated in both Canada and France, I bring an international perspective that shapes my goal of enhancing Latin American representation in Canadian art and design. In addition to my graphic design work, I specialize in crafting vibrant, whimsical murals that enhance public spaces, celebrate community identity, and make art accessible to everyone. Inspired by my Colombian roots, I infuse my murals with bold colours, lush botanicals, and lively lettering—elements that honour my heritage while fostering a sense of joy and connection. My ultimate aim is to create work that both clients and audiences can be proud of, and to enrich everyday environments through inclusive, meaningful design.

Identifies as Andreacataro

Toronto, ON

Member since December 21, 2018

Freelance Designer and Artist @ Andreacataro Creative Services

Skills

• Editorial
• Illustration
• Typography
• Art Direction
• Branding
• Corporate Communications
• Design Management
• Education

• Work
• Contributions

This is the place

This is the place

This bold and colourful lettering mural transforms the gym into an energetic and inspiring space. Featuring vibrant colours and dynamic typography (lettering art), the This is the Place mural motivates visitors while adding a unique, artistic touch to the gym environment.

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Lincoln Pride Stickers: Promoting Pride with fun social media stickers

Lincoln Pride Stickers: Promoting Pride with fun social media stickers

This vibrant lettering mural celebrates the unique charm of Roncesvalles Village in Toronto, transforming the space into a bold, colourful visual landmark. Featuring intricate typography (lettering art) and eye-catching design, the mural highlights the neighbourhood's identity and fosters community pride.

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Effet Domino: Editorial Design

Effet Domino: Editorial Design

Every year, TFO Group Media pitches its unique programming concepts to the CMF. Fourteen booklets were created to showcase the TV show Domino Effect (Effet Domino) as part of an exciting editorial endeavour. These booklets must be uniform yet distinct while featuring a mock branding for the TV program.

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You should hire me because...

“My design philosophy is to create purpose-driven designs and to balance professional expertise with client and audience input. I have successfully partnered with organizations and aim to work with clients who share my values. My goal is to create designs that achieve strategic objectives and promote inclusivity.”

Short Term Rentals Tax

Short Term Rentals Tax

This is a 360-degree campaign that promoted rental registration with the City of Toronto. The campaign had to take a fun, light approach to address this sensitive issue and resonate with young adults. It ran across various media like newspapers, digital banners, websites, and social media platforms.

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Wild and Free Mural

Wild and Free Mural

This mural exudes energy with "WILD & FREE" in bold lettering, flanked by vivid, tropical flora. This piece celebrates nature's untamed spirit and the liberation it symbolizes. Located in York University, is a perfect mix of lettering and tropical art

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Chalkboard lettering

Chalkboard lettering

Join my "Chalk Board Lettering" project, happening every February and March, submit a sentence in English, Spanish, or French, engage with my Instagram stories, and tune in every other Tuesday to see the unveiling of a new creation.

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I know a lot about...

“I know a lot about being a type nerd; my passion is typography, including its history, lettering, and mural art. I love a clean design, which contrasts sharply with my bold, vibrant murals. I am well-versed in the evolution of type and can create bespoke letterforms. I combine these elements in unique and impactful ways.”

Fruit puns Lettering Project

Fruit puns Lettering Project

This fruit-themed greeting card collection features playful puns with hand-lettered typography. Each card has a bright colour palette and fun typeface that enhances the cheerful tone of the messages. The illustrated fruit motifs add to the visual appeal. Designed for a young-at-heart audience who appreciates humour and design.

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Illustration: Canadian Armed Forces Services Awareness

Illustration: Canadian Armed Forces Services Awareness

With this series of Illustrations, Sexual Assault Center Kingston (SACK) wants to raise awareness about their services and their work with the Canadian Armed Forces.

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Believing Survivors: A Campaign by SACK

Believing Survivors: A Campaign by SACK

The Believing Survivors campaign by SACK utilizes print, video, and illustration to emphasize supporting survivors of S*** violence. It communicates that silence doesn't mean unaffectedness, promoting empathy and understanding within the community. This concise initiative aims to change perceptions, ensuring survivors feel believed and supported.

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The best advice I've ever received is...

“The best advice I’ve ever received is to focus on what truly matters to me. This mindset has shaped my career, allowing me to pursue my passions with purpose and authenticity. It’s not just about success—it’s about creating work that feels meaningful, fulfilling, and aligned with my values.”