Andrea RodriguezRGD

Andrea Rodriguez RGD

I am a passionate designer and art director based in Toronto with over 12 years of experience in the field. My approach to design is to create solutions that communicate a meaningful message. I prioritize typography, respect the grid and ensure that each piece serves a purpose, following the fundamentals of design. My specialties include illustration, lettering and digital campaigns. I take a 360-degree approach to design that focuses on concept development and visual storytelling.

I am committed to working with not-for-profit organizations that support women, minorities and marginalized groups. My education in Canada and France has given me a unique perspective that blends international experience with a commitment to enhancing Latin American representation in Canada. My philosophy is to design with a purpose and create work that my clients and their audiences can be proud of.

I also specialize in creating vibrant and whimsical murals that transform spaces with joy and colour. My designs are inspired by the rich tapestry of Latin American culture, especially my Colombian roots. I celebrate nature, lettering and wildlife in my designs, fostering community identity and well-being. My aim is to enrich public spaces, making art accessible and enjoyable for all.

Identifies as Andreacataro

Toronto, ON

Member since December 21, 2018

Freelance Designer and Artist @ Andreacataro Creative Services

Skills

• Art Direction
• Editorial
• Typography
• Branding
• Corporate Communications
• Design Management
• Education
• Illustration

• Work
• Contributions

Do Your Part, Stay Apart

Do Your Part, Stay Apart

Have you ever wondered about the origin of the Magenta colour used in the city's campaign "Do Your Part, Stay Apart" to prevent COVID? That was me. Since I was part of the Design Services team back then, the city owns the rights to it. I did a lot of other posters then, but not all.

Lincoln Pride Stickers: Promoting Pride with fun social media stickers

Lincoln Pride Stickers: Promoting Pride with fun social media stickers

The aim was to design a series of animated social media stickers to promote Pride Month and the Rainbow Benches initiative. These GIF stickers were created for the Town of Lincoln in Ontario, Canada, to celebrate Pride Month 2021. The Town launched their Rainbow Benches project, and these stickers can be accessed through Giphy.

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Effet Domino: Editorial Design

Effet Domino: Editorial Design

Every year, TFO Group Media pitches its unique programming concepts to the CMF. Fourteen booklets were created to showcase the TV show Domino Effect (Effet Domino) as part of an exciting editorial endeavour. These booklets must be uniform yet distinct while featuring a mock branding for the TV program.

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You should hire me because...

“My design philosophy is to create purpose-driven designs and to balance professional expertise with client and audience input. I have successfully partnered with organizations and aim to work with clients who share my values. My goal is to create designs that achieve strategic objectives and promote inclusivity.”

Short Term Rentals Tax

Short Term Rentals Tax

This is a 360-degree campaign that promoted rental registration with the City of Toronto. The campaign had to take a fun, light approach to address this sensitive issue and resonate with young adults. It ran across various media like newspapers, digital banners, websites, and social media platforms.

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Wild and Free Mural

Wild and Free Mural

This mural exudes energy with "WILD & FREE" in bold lettering, flanked by vivid, tropical flora. This piece celebrates nature's untamed spirit and the liberation it symbolizes. Located in York University, is a perfect mix of lettering and tropical art

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Chalkboard lettering

Chalkboard lettering

Join my "Chalk Board Lettering" project, happening every February and March, submit a sentence in English, Spanish, or French, engage with my Instagram stories, and tune in every other Tuesday to see the unveiling of a new creation.

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I know a lot about...

“Being a type nerd, my passion is typography, including its history, lettering, and mural art. I love a clean design, which contrasts sharply with my bold, vibrant murals. I am well-versed in the evolution of type and can create bespoke letterforms. I combine these elements in unique and impactful ways.”

Fruit puns Lettering Project

Fruit puns Lettering Project

This fruit-themed greeting card collection features playful puns with hand-lettered typography. Each card has a bright colour palette and fun typeface that enhances the cheerful tone of the messages. The illustrated fruit motifs add to the visual appeal. Designed for a young-at-heart audience who appreciates humour and design.

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Mural Routes: A Digital Facelift

Mural Routes: A Digital Facelift

Mural Routes' branding was updated to a fresh, digital-friendly look. The redesign embraced a geometric Memphis style and introduced a broader colour palette. I ensured a cohesive brand experience across all aspects, including website and email designs. However, the logo has remained intact.

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Believing Survivors: A Campaign by SACK

Believing Survivors: A Campaign by SACK

The Believing Survivors campaign by SACK utilizes print, video, and illustration to emphasize supporting survivors of S*** violence. It communicates that silence doesn't mean unaffectedness, promoting empathy and understanding within the community. This concise initiative aims to change perceptions, ensuring survivors feel believed and supported.

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The best advice I've ever received is...

“The best advice I've received is to do things I care about. This principle has guided me to pursue my passions, infusing my work with purpose and authenticity. It's transformed my approach, ensuring my career is flourishing, meaningful, and aligned with what truly matters to me.”