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Sept 24, 2020

The Word and the Image Are One

Quote of the video: To be or not to be

About this video


All design projects incorporate just two kinds of stuff: type and imagery. One challenge faced by many designers (even seasoned ones) is how to seamlessly unify the two within their projects. In this webinar, designer Timothy Samara dissects the formal aspects of typography—shaping, structure, value, texture, detail, and rhythm—in relation to those of imagery to reveal their common visual ground. Real-world project examples will demonstrate theory in practical application, outlining a variety of strategies that can help designers overcome type’s perceived, alien difference from other visual material to yield an integrated totality of expression.