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Nov 27, 2014

Keeping the A**hole Factor Down

Erik Spiekermann

About this video


How to recruit the best talent, keep clients happy, make a profit and even win the occasional award. Edenspiekermann’s flexible structure, no-pitch policy and attitude have created a manifesto for both clients and in-house. 


Erik Spiekermann

Erik is information architect, type designer and author. Two of his typefaces, FF Meta and ITC Officina, are modern classics. He founded MetaDesign (1979) and FontShop (1988). He is behind the design of well-known brands such as Audi, Bosch, VW, German Railways and Heidelberg Printing, among others; information systems for Berlin Transit and Düsseldorf Airport and for publications like The Economist. Erik is Honorary Professor at the University of the Arts in Bremen and in 2003 received the Gerrit Noordzij Award from the Royal Academy in The Hague. In 2006 he was awarded an honorary doctorship from Pasadena Art Center. He was made an Honorary Royal Designer for Industry by the RSA in Britain in 2007 and Ambassador for the European Year of Creativity and Innovation by the European Union for 2009. In 2011 he received the German National Design Award for Lifetime Achievement and the TDC Medal. Today he is managing partner and creative director of Edenspiekermann with offices in Berlin, Amsterdam and San Francisco.