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May 02, 2018

Design for Sensory Experience by Ellen Lupton

Ellen Lupton on stage at DesignThinkers 2018 in Vancouver

About this video


Design tells stories that touch people minds and bodies. Storytelling helps designers reach people in emotionally fulfilling ways. Designers in today's cross-disciplinary, multimedia world create objects, images and brands that activate all the senses. Designers can employ ideas about narrative, behaviour, perception and humour to amaze, delight and orient the eye and mind. How do vision and language interact with taste and smell? How does a song taste? How can designers engage the senses to create richer and more inclusive experiences? Ellen shares ideas and inspiration from her two latest projects, Design Is Storytelling and The Senses: Design Beyond Vision.