The Business Side of Running a Small Creative Studio by Eli Altman
About this video
This webinar focuses on the not so sexy parts of running a creative studio. Not the beautiful work or creative freedom that everyone talks about. Eli talks about studios as businesses instead of artistic endeavours. How do you grow? How do you spend your time? How do you promote yourself? When do you say no to work? The more you think about your studio as a business, the more you free yourself up to do the work you truly love.
- How to design studio processes
- How to define your offering
- How to measure success
- How to find work
- How to delegate
About Eli Altman
Eli is a California-based writer and Creative Director at A Hundred Monkeys since 2009. In that time he has stabilized the business, grown the studio from 3 to 8 people and tripled its revenue. He has led projects for big companies such as Google, Target and Samsung, as well as a steady flow of startups and small run businesses. Eli is the author ofDon't Call It That,now in its 3rd edition, andRun Studio Run.He has been interviewed on branding by NPR, The New York Times, The Globe Mail and The Guardian.